A writing project for a disconnected world

  • It is a global letter-writing initiative started in September 2025 by Rebecca and Karl of Wildflower Illustration Co. It invites people to take a free pledge to write one handwritten letter every Sunday to their friends, loved ones, strangers or themselves.

  • There are two ways to join the project.

    1. The Pledge

      Participants can make a personal commitment to carve out a moment to write a letter every Sunday. You can sign here to help give us an idea of numbers of participants and receive weekly creative writing prompts, or simply write alongside us privately.

    2. Letter Keeper Network

      Our shop-to-shop pen-pal network uses local independent bookshops, stationery shops and cafes acting as ‘Letter Keepers’ - allowing participants to exchange mail without sharing their home address.

      You can participate in this network without having signed our pledge, and there is no requirement to write to your new pen-pal every Sunday.

    • Human Connection

      We have never been so supposedly connected and yet felt more disconnected. We wanted to do our bit to try and change that.

    • Balance

      Offering a mindful ritual that can provide balance in a screen-filled world

    • Preserving Letter Writing for future generations

      We heard from our customers again and again about how worried they were about a whole generation missing out on the joy of letters.

Get Started

We started The Sunday Letter Project from our stationery shop in late September 2025 after hearing again and again how much people missed letters.

In a world dominated by technology, The Sunday Letter Project is a weekly invitation to balance. To recalibrate, reconnect, and return home.We believe that letter-writing is the perfect antidote to this generation’s dependence on screens - it allows you to slip back into a time where the world felt less frantic and more spacious.

By signing up for the project, you will be invited to take a pledge: a pledge to take a pocket of time each Sunday and dedicate it to yourself and your loved ones. To write, ponder and savour. To regenerate a practice that has connected humans for generations and is starting to be lost. We believe letter writing is a unique way that we can find our way home as humans, and we invite you to join us.

You can write to anyone you like. Someone you love, a stranger, a friend. A pen-pal, through our Letter-Keeper network - it’s totally up to you. It just has to be words on a page, every Sunday.

Let’s keep the world a little bit more human…

One letter, every Sunday.

To a friend, a loved one, yourself, or a pen-pal via our worldwide network.

14,654

people and counting.

TAKE THE PLEDGE

TWO WAYS TO JOIN:

THE PERSONAL PROMISE

  1. Take the pledge, making a promise to yourself that you will write one letter every week. You will receive weekly prompts by email on a Sunday.

  2. Write to your friends, family and people you are already connected with

  3. Enjoy the feeling of creating something with your hands and making time for connection & reflection every Sunday

THE LETTER KEEPERS

  1. If you have a Letter Keeper nearby, you also have the option of finding a pen-pal in our unique, offline network - based in shops and cafes around the world.

  2. There is no requirement to have taken the pledge to participate, nor do you have to write weekly to your new penpal

  3. Simply visit your nearest store to get started. Find out more here.