What is The Sunday Letter Project?
The Sunday Letter Project is a weekly invitation to balance. To recalibrate, reconnect, and return home.We believe that letter-writing is the perfect antidote to this generation’s dependence on technology - it allows you to slip back into a time where the world felt less frantic and more spacious.
By signing up for the project, you will be invited to take a pledge: a pledge to take a pocket of time each Sunday and dedicate it to yourself and your loved ones. To write, to ponder, to savour. To regenerate a practice that has connected humans for generations and is starting to be lost. We believe letter writing is a unique way that we can find our way home as humans, and we invite you to join us.
We hope that you will be able to keep your promise to yourself, and fall in love with the ritual of letter writing. Choosing an ink, adding in stickers or photographs, picking out an envelope. The way that handwriting holds emotion and feeling within its distinctive lines. The way it freezes time and provides a portal into a moment that can never otherwise be revisited. The enormous, unique feeling of delight when you spot an envelope on your doormat with scrawled ink and know that someone has set aside that time, thought, and energy just for you.
A letter is the exact opposite of how we usually communicate now. In a world of text and email, people expect communication to be instant, casual, and constant. I think so many of us are tired of this way of being and are ready to step back into a gentle rhythm of meaningful, thoughtful correspondence. If that is you, please accept our invitation, and begin to write your way home.
As of 21st September 2025, we have 387 people signed up to the project. One small promise multiplies quickly. A single Sunday letter becomes 52 in a year. A hundred of us make 5,200. A thousand of us could create half a million handwritten letters within a decade. Together, these small acts of connection can add up to something much bigger — a library of real human voices and emotion, preserved in handwriting for years to come.
Who is behind the project?
We are Rebecca and Karl, a husband and wife team based in Cheltenham. We started Wildflower Illustration Co. in 2015 because we believe in the power of a handwritten note to brighten someone’s day or capture a shared memory.
Starting out at the kitchen table of our flat, we moved to a barn studio in 2018. However, in September 2023 we finally achieved our dream of opening a bricks and mortar stationery shop in The Suffolks, Cheltenham. This now houses our studio, shop as well as an event space, where we host creative workshops and events.
We started The Sunday Letter Project as a response to the number of people who come into the shop and say what a shame it is that no one writes letters anymore. We thought, well, maybe we could do something about that. A letter is so much more than just the paper and ink - the handwriting preserves an essence of our loved ones. Memories written down are protected from ever fading. The act of writing itself gives us a much needed pause - it’s the gift of time to the recipient but it’s a gift to yourself, too.